Tuesday 12 November 2013

Summary of the Brief: AF101

Our new assignment is to design a book cover for 1 of 2 books as part of the Penguin Design Award. The Outsiders by S.E Hinton or What A Carve Up! by Jonathan Coe. I've ordered both of these books, and will read them to gain understanding of each and then I'll make a decision on which to pursue.

Outcomes of the assignment:

  • PDF book cover 
  • A2 promotional poster
  • Sketchbook documenting research, preparatory work and progress throughout the project
  • Blog documenting research, preparatory work and progress throughout the project
  • Written statement of 500-1000 words 
  • Branding Guidelines

Restrictions

  • Written statement(double-spaced, Helvetica or Arial, as a word doc/x or PDF)
  • Poster - size A2
  • Book Cover (for entry to Penguin competition) - PDF format, 300dpi, CMYK, 5mm bleed, trim and crop marks included, max file size 5mb. Either colour coated to ISO coated 39 or ISO uncoated 29.

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