The A2 Poster

The next piece I need to design is the A2 poster. Before I do this, I decided to have a quick look at existing book promotion posters to get an idea of what sort of content that have and how they are designed.

What I noted about book promotion posters:

• Majority feature the book being promoted - e.g. a picture of the physical book.
• Text along the lines of "on sale here", "available to buy now"
• Like all posters, features imagery relevant to the book, following the chosen design style.
• Mention of the author - are the well known? emphasis on that
• Same features as majority of promo posters, just for a book. 

When in Waterstones, I took some pictures of the posters they have up in there. 

• Not all feature a picture of the physical book - but there is mention of the words "novel", "book" etc. 
• Being featured in a book store, these will automatically be taken as adverts for books.
• Recommendations: "read it, and you'll never be quite the same again" - gives someone a reason to read the book.